
South Lofts is a co-living residential project by developer Premier Choice, presented by the agency ABRA. Its architecture features a minimalist aesthetic characterized by panoramic glazing and fluid lines, seamlessly integrated with lush greenery. The building comprises a ground floor, six residential levels, and a rooftop, creating a unified ecosystem for living, working, and leisure. The complex offers studios and flexible one-bedroom apartments, with interiors defined by warm, natural materials, clean lines, and an abundance of natural light. The spaces are designed to maintain privacy within each unit while providing easy access to shared areas for socializing and collaboration. The infrastructure is built around a balanced lifestyle concept and includes lounge zones, coworking and social spaces, fitness areas, a swimming pool with panoramic views, as well as dedicated zones for creativity, sports, gaming, and recreation. South Lofts is located in Dubai South, one of the most promising and rapidly developing districts in Dubai, offering convenient access to the city’s key hubs. Its strategic location ensures high connectivity and investment potential, with proximity to Expo City Dubai (8 min), Palm Jebel Ali (10 min), Al Maktoum International Airport (12 min), Dubai Hills Mall (14 min), Dubai Marina (18 min), and Jumeirah Lake Towers (20 min).
Base-case underwriting using Astraterra's current Dubai assumptions: 60/40 debt/equity, 5.5% debt cost, 4% vacancy, 5% management, 1.2% service charge proxy, and 10% annual appreciation. For a live bespoke model, use our financial analysis calculator.
Indicative pricing context built from current area benchmarks so buyers can anchor this launch against ready stock, premium peer launches, and trophy alternatives.
| Benchmark | AED / sq ft | Indicative Ticket | Context |
|---|---|---|---|
| South Lofts launch basis | 641 | AED 576,450 | Current launch / asking basis |
| Dubai Industrial City ready-stock comps | 1,500 | AED 1.35M | Indicative resale benchmark |
| Dubai Industrial City premium peer launches | 1,850 | AED 1.67M | New-launch peer set |
| Trophy alternative proxy | 2,250 | AED 2.02M | Higher-end anchor for negotiation context |

























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Dubai Industrial City
South Lofts by Premier Choice
Located in Dubai Industrial City
Starting from AED 576,450
Unit mix includes Studio, Apartments
Expected handover: Jun 2028
Official brochure and PDF marketing materials available
Official render/gallery images available
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Astraterra Properties · RERA BRN: 54738 · info@astraterra.ae
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