
Upside Living is an exquisite gated community developed by SRG Holding Limited. The complex offers an impressive selection of luxury studios and one-bedroom apartments, each designed to enhance the quality of life. Thoughtful layouts seamlessly combine the living, dining, and kitchen areas, while the spacious windows offer spectacular views of the Burj Khalifa. The abundance of natural light, accentuated by wide glass doors leading to private balconies, creates a light atmosphere that visually expands the interiors. The building consists of a basement floor, a ground floor, 2 podium levels, 3 floors for coworking, and 28 residential floors. Residents of Upside Living are provided with a variety of amenities, including a modern gym, private meeting rooms, outdoor terraces, landscaped gardens, jogging paths, swimming pool, prayer room, playroom, and food and drink shops. Upside Living, located in Business Bay, in Dubai's modern business district, is within walking distance of Burj Khalifa, Dubai Canal, Financial District, and Dubai Creative Hub, D3. Namely, the complex is located 5 minutes from the Dubai Mall, 8 minutes from the Burj Khalifa, and 7 minutes from the metro station. In addition, its advantageous location is next to Downtown Dubai, Sheikh Zayed Road.
Base-case underwriting using Astraterra's current Dubai assumptions: 65/35 debt/equity, 5.5% debt cost, 4% vacancy, 5% management, 1.2% service charge proxy, and 7% annual appreciation. For a live bespoke model, use our financial analysis calculator.
Indicative pricing context built from current area benchmarks so buyers can anchor this launch against ready stock, premium peer launches, and trophy alternatives.
| Benchmark | AED / sq ft | Indicative Ticket | Context |
|---|---|---|---|
| Upside Living launch basis | 1,892 | AED 1.70M | Current launch / asking basis |
| Business Bay ready-stock comps | 1,900 | AED 1.71M | Indicative resale benchmark |
| Business Bay premium peer launches | 2,350 | AED 2.12M | New-launch peer set |
| Trophy alternative proxy | 2,950 | AED 2.65M | Higher-end anchor for negotiation context |










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Astraterra Properties
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Business Bay
Upside Living by SRG Holding Limited
Located in Business Bay
Starting from AED 1,702,888
Unit mix includes Studio, Apartments
Expected handover: Dec 2023
Official brochure and PDF marketing materials available
Official render/gallery images available
Ready-to-move units · Direct from owner · Verified by Astraterra
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Astraterra Properties · RERA BRN: 54738 · info@astraterra.ae
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