
Cello is a stylish project by developer Taraf, located in the JVC area. The complex consists of two towers, A and B. Tower A has twenty-one residential floors and a ground floor. Tower B offers twenty-three residential floors and a ground floor. The panoramic towers highlight the elegance of modern architecture. Cello features studios, 1–3 bedroom apartments, and 4-bedroom penthouses. Attention to finishes ensures the perfect balance of functionality and atmosphere in every residence. The complex offers children’s and adult pools, an outdoor gym, a zen reading area, and a landscaped park with BBQ zones. Inside the buildings, there is a closed gym and a multifunctional room for parties with karaoke. Within walking distance are gardens, shops, pharmacies, and an international school. JVC is located near Al Khail Road and Hessa Street, providing quick access to key locations: Dubai Hills Mall - 10 minutes, Dubai Marina, Ain Dubai, and Palm Jumeirah - 20 minutes, Jumeirah Beach - 25 minutes, Dubai International Airport - 35 minutes.
Base-case underwriting using Astraterra's current Dubai assumptions: 60/40 debt/equity, 5.5% debt cost, 4% vacancy, 5% management, 1.2% service charge proxy, and 10% annual appreciation. For a live bespoke model, use our financial analysis calculator.
Indicative pricing context built from current area benchmarks so buyers can anchor this launch against ready stock, premium peer launches, and trophy alternatives.
| Benchmark | AED / sq ft | Indicative Ticket | Context |
|---|---|---|---|
| Cello launch basis | 1,246 | AED 1.12M | Current launch / asking basis |
| Jumeirah Village Circle (JVC) ready-stock comps | 1,050 | AED 945,000 | Indicative resale benchmark |
| Jumeirah Village Circle (JVC) premium peer launches | 1,300 | AED 1.17M | New-launch peer set |
| Trophy alternative proxy | 1,500 | AED 1.35M | Higher-end anchor for negotiation context |

























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Jumeirah Village Circle (JVC)
Cello by Taraf
Located in Jumeirah Village Circle (JVC)
Starting from AED 1,121,400
Unit mix includes 1 BR, 2 BR, 3 BR, Apartments
Expected handover: Mar 2027
Official brochure and PDF marketing materials available
Official render/gallery images available
High-ticket buyer routing · Branded / luxury filtering · Serious capital only
Share your capital range, preferred area or unit type, reservation timeline, and whether you want branded-residence, trophy-level, or discreet high-ticket stock. We use that to filter inventory before sending options.
Astraterra Properties · RERA BRN: 54738 · info@astraterra.ae
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