
HQ by Rove is an innovative office complex developed by IRTH Development under the Rove hospitality brand, situated in the prestigious Marasi Bay Marina district of Business Bay. The building comprises five underground parking levels, a ground floor, four podium levels, 26 office floors featuring amenities including unique loft-style units on the upper levels, and a rooftop. The complex offers modular office spaces, fully furnished and equipped in Rove’s signature style. Each floor can accommodate up to 22 modular units, enabling tenants to select and customize their workspace according to their specific needs. Every office includes its own private outdoor courtyard furnished with smart furniture. To promote a healthy work-life balance, the complex provides an extensive range of amenities, including stylish meeting pods, a fully equipped gym, relaxation zones, event spaces, a food hall, and creative nooks—transforming the workday into an enjoyable experience. Location is one of HQ by Rove’s key advantages. Direct access leads to the Marasi Bay promenade. Al Khail Road is just a 1-minute drive away, Sheikh Zayed Road is 3 minutes away, and Dubai Design District, DIFC, and Downtown Dubai are all within a 5-minute drive. DXB Airport is only 15 minutes away.
Base-case underwriting using Astraterra's current Dubai assumptions: 60/40 debt/equity, 5.5% debt cost, 4% vacancy, 5% management, 1.2% service charge proxy, and 10% annual appreciation. For a live bespoke model, use our financial analysis calculator.
Indicative pricing context built from current area benchmarks so buyers can anchor this launch against ready stock, premium peer launches, and trophy alternatives.
| Benchmark | AED / sq ft | Indicative Ticket | Context |
|---|---|---|---|
| HQ by Rove launch basis | 3,740 | AED 3.37M | Current launch / asking basis |
| Business Bay ready-stock comps | 1,900 | AED 1.71M | Indicative resale benchmark |
| Business Bay premium peer launches | 2,350 | AED 2.12M | New-launch peer set |
| Trophy alternative proxy | 2,950 | AED 2.65M | Higher-end anchor for negotiation context |

























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Astraterra Properties
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Business Bay
HQ by Rove by IRTH Group
Located in Business Bay
Starting from AED 3,366,000
Unit mix includes Office, Commerce
Expected handover: Mar 2029
Official brochure and PDF marketing materials available
Official render/gallery images available
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Astraterra Properties · RERA BRN: 54738 · info@astraterra.ae
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